© 2024 OPEN BURO
LEAD GENERATION AND SYSTEMatic OUTREACH TO RESPONDENTS, PARTNERS, AND CLIENTS
B2B email
outreach
outreach
ABOUT US
WE ARE A TEAM OF B2B EMAIL OUTREACH AND MARKETING EXPERTS. OUR mission IS TO transform THE CALLS AND LEADS WE generate INTO lucrative DEALS that deliver A strong RETURN ON INVESTMENT.
WE specialise in crafting GROWTH STRATEGIES THAT empower COMPANIES to expand into NEW MARKETS, acquire new CLIENTS and PARTNERS, AND SUCCESSFULLY advance THEIR BUSINESS strategies.
With expertise in LARGE-SCALE MULTICHANNEL campaigns, WE AUTOMATE PROCESSES AND rigorously TEST HYPOTHESES TO uncover THE MOST EFFECTIVE STRATEGies, ensuring exceptional CONVERSION RATES.
WE specialise in crafting GROWTH STRATEGIES THAT empower COMPANIES to expand into NEW MARKETS, acquire new CLIENTS and PARTNERS, AND SUCCESSFULLY advance THEIR BUSINESS strategies.
With expertise in LARGE-SCALE MULTICHANNEL campaigns, WE AUTOMATE PROCESSES AND rigorously TEST HYPOTHESES TO uncover THE MOST EFFECTIVE STRATEGies, ensuring exceptional CONVERSION RATES.
Our clients
SERVICES
we facilitate
large-scale COMMUNICATION WITH YOUR TARGET AUDIENCE through CORPORATE EMAIL campaigns.
large-scale COMMUNICATION WITH YOUR TARGET AUDIENCE through CORPORATE EMAIL campaigns.
COLD EMAIL
OUTREACH
OUTREACH
we COMPILE DATABASES OF COMPANIES AND KEY INDIVIDUALS, conduct market RESEARCH, AND obtain accurate CONTACT INFORMATION.
DATABASE COLLECTion
we provide expert CONSULTING AND establish OUTREACH INFRASTRUCTURE, streamlining PROCESSES to enhance THE EFFICIENCY OF LEAD GENERATION.
SETUP AND CONSULTING
EMAIL OUTREACH:
OUR primary TOOL for success
OUR primary TOOL for success
[1] TECHNICAL
CUSTOMIsATION
CUSTOMIsATION
We handle domain setup, connect mailing services, configure mailboxes, and warm them up for optimal performance.
[2] CONTACT
discovery
discovery
We identify relevant contacts tailored to your ideal customer profile or specific hypotheses.
[3]
COPYwRITING
COPYwRITING
We craft compelling email sequences that drive engagement, leading to calls, meetings, and requests for collaboration.
[4] CAMPAIGN LAUNCH
We automate and initiate communication sequences while meticulously monitoring responses. We continuously refine the messaging, test various hypotheses, and scale successful campaigns to achieve maximum impact.
Case sTUDY
OUTREACH TO DEVELOPERS FOR APP MARKETPLACE
gamedev
A comprehensive marketplace for selling and purchasing games and applications.
The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.
Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.
Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.
A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.
The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.
In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.
Actual key result: more then 300 MQL/month
The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.
Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.
Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.
A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.
The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.
In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.
Actual key result: more then 300 MQL/month
STATISTICS
SAMPLE CORRESPONDENCE
Lead generation for a large leasing company
leasing company
A company representative approached us with the objective of launching a lead generation initiative targeting businesses with potential leasing needs. The primary goal of the project was to systematise the approach and establish a consistent flow of leads within the Russian market.
Our collaboration has yielded excellent results, leading to over a year of successful partnership. We achieved an impressive open rate of over 90%, a reply rate exceeding 11%, and generated more than 100 warm leads each month.
The project commenced with a thorough briefing the client to understand the target audience and identify opportunities for segmentation based on specific needs.
As a result, we effectively segmented the target audience into both narrow hyper-segmented groups and broader categories. Both segments have consistently delivered high response rates and valuable leads. With a compelling, market-ready offer tailored to the target audience, the company has been able to close contracts consistently. Despite the lengthy transaction cycle, the project's substantial ROI potential became evident within just 1.5 to 2 months of launching.
To achieve these outstanding metrics — over 91% of recipients reading our emails and a response rate exceeding 11% (with approximately 40-50% of those responses being positive) — we implemented a robust technical setup of the email infrastructure. This encompassed a thorough warm-up period of 4-5 weeks, along with the creation of engaging, personalised email sequences with a clear CTA and enticing lead magnets.
Actual key result: 60+ MQLs monthly.
Our collaboration has yielded excellent results, leading to over a year of successful partnership. We achieved an impressive open rate of over 90%, a reply rate exceeding 11%, and generated more than 100 warm leads each month.
The project commenced with a thorough briefing the client to understand the target audience and identify opportunities for segmentation based on specific needs.
As a result, we effectively segmented the target audience into both narrow hyper-segmented groups and broader categories. Both segments have consistently delivered high response rates and valuable leads. With a compelling, market-ready offer tailored to the target audience, the company has been able to close contracts consistently. Despite the lengthy transaction cycle, the project's substantial ROI potential became evident within just 1.5 to 2 months of launching.
To achieve these outstanding metrics — over 91% of recipients reading our emails and a response rate exceeding 11% (with approximately 40-50% of those responses being positive) — we implemented a robust technical setup of the email infrastructure. This encompassed a thorough warm-up period of 4-5 weeks, along with the creation of engaging, personalised email sequences with a clear CTA and enticing lead magnets.
Actual key result: 60+ MQLs monthly.
STATISTICS
ПРИМЕРЫ ответов
Lead generation for a marketing agency
marketing agency
STATISTICS
ПРИМЕРЫ ответов
Objective: outreach to sellers on marketplaces, lead generation for marketing services.
The marketing agency sought new channels for lead generation, prompting its founder to reach out to Open Buro for assistance.
We began by establishing the technical foundation: preparing domains, setting up email accounts, and warming up the email infrastructure. Next, we gathered and refined high-quality databases of sellers on platforms like Wildberries and Ozon. We then crafted four personalised email sequences, each consisting of three messages tailored to specific product categories, as well as the names of the decision-makers and their stores.
Within the first month of active outreach, we began to see a consistent influx of leads. Just one week after launching the email campaigns, the agency was conducting two to four Zoom meetings with potential clients each week. Following a successful initial month, we ramped up the email volume and expanded our prospect database.
To enhance deliverability and protect the reputation of domains and email accounts, we chose not to track open rates. Instead, we focused on increasing response rates, achieving an impressive 3.5-4% in the first month. This response rate has proven sustainable even as we scale out email outreach and implement retargeting campaigns every 3-4 months.
Key result: more then >50 MQL monthly.
Currently, our collaboration has been thriving for half a year.
The marketing agency sought new channels for lead generation, prompting its founder to reach out to Open Buro for assistance.
We began by establishing the technical foundation: preparing domains, setting up email accounts, and warming up the email infrastructure. Next, we gathered and refined high-quality databases of sellers on platforms like Wildberries and Ozon. We then crafted four personalised email sequences, each consisting of three messages tailored to specific product categories, as well as the names of the decision-makers and their stores.
Within the first month of active outreach, we began to see a consistent influx of leads. Just one week after launching the email campaigns, the agency was conducting two to four Zoom meetings with potential clients each week. Following a successful initial month, we ramped up the email volume and expanded our prospect database.
To enhance deliverability and protect the reputation of domains and email accounts, we chose not to track open rates. Instead, we focused on increasing response rates, achieving an impressive 3.5-4% in the first month. This response rate has proven sustainable even as we scale out email outreach and implement retargeting campaigns every 3-4 months.
Key result: more then >50 MQL monthly.
Currently, our collaboration has been thriving for half a year.
>60
Projects have partnered with us
>20.000
Leads generated
>1.000000
Emails sent
our achievements
our
advantages
advantages
High deliverability
We ensure competent technical preparation by collecting relevant data, validating addresses, personalising emails, and scaling our outreach smoothly. Our emails consistently land in inboxes rather than spam folders.
HIGH RESPONSE RATES
Our email sequences, combined with personalisation and strategic timing during business hours, yield impressive conversion rates.
B2B Focus
We specialise in target outreach to cold leads, ensuring you receive responses from decision-makers rather than mere clicks.
targeted address
selection
selection
We segment, validate, and verify our address database to ensure relevance and accuracy.
Automated
outreach
outreach
We customise and automate our mailing campaigns and communication systems, crafting scripts and email sequences tailored to each channel.
lead management
We guide leads through the sales funnel, setting appointments as needed.
Customer feedback
CHRISTIAN WILLER
SEO
We turned to Open Buro to reach clients who were challenging to attract through traditional advertising. The results exceeded our expectations, with a higher response rate than other tools. The team was fully engaged with our project, always available for support and recommendations.
PaUL LOWE
CMO
Open Buro reached out to us using their own service, and their cold email caught my attention. It was well-crafted and perfectly suited to my needs. We were in search of new lead generation channels, and they addressed that need. I decided to respond, and after testing, we have been collaborating for over a year.
NATALIA Nekrasova
Entrepreneur
Lead generation in B2B can be challenging, but Open Buro streamlined our process remarkably. From the very first campaign, we began receiving responses, and the volume of inquiries has significantly increased. The team is always available for advice and support.
IGOR FILONENKO
Marketer
We have been working with Open Buro since 2023, and their approach has consistently impressed us. Just two weeks after launching our newsletter, we secured our first deal, and we’ve since expanded our campaigns to broaden our reach. We appreciate the team’s continuous introduction of new features and solutions, which have contributed to our ongoing success.
Thank you for your professionalism and excellent leads!
Thank you for your professionalism and excellent leads!
FAQ
We begin with a thorough analysis and audit to define the target audience and develop a Unique Selling Proposition (USP). Next, we customise the technical aspects, gather the target audience, prepare the email sequences, and launch the project.
We implement meticulous technical configuration for our domains and email accounts, ensuring optimal setup for the outreach. Before initiating any campaigns, we validate and refine our database. By utilising advanced technical solutions, we ensure that our emails reach inboxes rather than spam folders.
Our projects are designed for ongoing, regular engagement. However, the minimum duration for a project is typically 3-4 months, which allows for adequate technical preparation and preliminary testing.
A lead is an decision maker who has expressed interest in the services, whether by agreeing to a call, scheduling a Zoom meeting, signing up for a trial, or responding with specific inquiries about our offerings. We usually generate 20-50+ leads monthly, depending on the industry and your business.
It's essential to recognise that our email outreach is distinct from spam or traditional email marketing. We focus on connecting you with individuals and businesses that genuinely need your product and effectively communicating your USP to them. The cost is primarily influenced by two key factors: the return on investment from this channel and the current demand for the service.
let's discuss your project
We are here to provide detailed advice and discuss terms and conditions.
Get in touch
We are here to provide detailed advice and discuss terms and conditions.
I consent to the processing of personal data