OUTREACH TO DEVELOPERS FOR APP MARKETPLACE

gamedev

A comprehensive marketplace for selling and purchasing games and applications.

The CEO approached Open Buro to establish and streamline outreach targeting studios and developers on Google Play and App Store, aiming to enhance the buying and selling of games and applications.

Over the course of the project, we have consistently delivered outstanding results, maintaining a partnership that has lasted over 1.5 years. Our outreach efforts have achieved an open rate exceeding 60% and a reply rate over 6%. We sent over 30,000 messages monthly, generating more than 300 leads each month.

Our work began with a thorough audit and technical setup of the outreach infrastructure. This included the selection and configuration of domains, preparation of email sequences, creation and warming up of emails, and setting up a CRM system for efficient lead management.

A key component of the project was building a relevant database of studio and developer contacts. To achieve this, we utilised a specialised niche spy service that provided valid data and contacts from App Store and Google Play. We enhanced this database with additional emails and information through data parsing. Besides, we also collected contacts of decision-makers from large studios via LinkedIn and other platforms.

The project encompassed a global mailing list, employing precise segmentation and deep personalisation for each outreach effort. For every segment, we determined the optimal timing for sending and personalised the messaging based on factors such as country, application popularity, position, studio size, and more. This approach has resulted in a high percentage of positive reply rates and leads.

In the first month following the customisation and warm-up phase, we began to see impressive results and warm leads. After just one month of active outreach, we decided to scale our efforts further. There were even instances when the client's team struggled to manage the influx of leads, prompting us to temporarily reduce the volume of outreach.

Actual key result: more then 300 MQL/month

STATISTICS

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Lead generation for a large leasing company

leasing company

A company representative approached us with the objective of launching a lead generation initiative targeting businesses with potential leasing needs. The primary goal of the project was to systematise the approach and establish a consistent flow of leads within the Russian market.

Our collaboration has yielded excellent results, leading to over a year of successful partnership. We achieved an impressive open rate of over 90%, a reply rate exceeding 11%, and generated more than 100 warm leads each month.

The project commenced with a thorough briefing the client to understand the target audience and identify opportunities for segmentation based on specific needs.

As a result, we effectively segmented the target audience into both narrow hyper-segmented groups and broader categories. Both segments have consistently delivered high response rates and valuable leads. With a compelling, market-ready offer tailored to the target audience, the company has been able to close contracts consistently. Despite the lengthy transaction cycle, the project's substantial ROI potential became evident within just 1.5 to 2 months of launching.

To achieve these outstanding metrics — over 91% of recipients reading our emails and a response rate exceeding 11% (with approximately 40-50% of those responses being positive) — we implemented a robust technical setup of the email infrastructure. This encompassed a thorough warm-up period of 4-5 weeks, along with the creation of engaging, personalised email sequences with a clear CTA and enticing lead magnets.

Actual key result: 60+ MQLs monthly.

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Lead generation for a marketing agency

marketing agency

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Objective: Outreach to sellers on marketplaces, lead generation for marketing services.

The marketing agency sought new channels for lead generation, prompting its founder to reach out to Open Buro for assistance.

We began by establishing the technical foundation: preparing domains, setting up email accounts, and warming up the email infrastructure. Next, we gathered and refined high-quality databases of sellers on platforms like Wildberries and Ozon. We then crafted four personalised email sequences, each consisting of three messages tailored to specific product categories, as well as the names of the decision-makers and their stores.

Within the first month of active outreach, we began to see a consistent influx of leads. Just one week after launching the email campaigns, the agency was conducting two to four Zoom meetings with potential clients each week. Following a successful initial month, we ramped up the email volume and expanded our prospect database.

To enhance deliverability and protect the reputation of domains and email accounts, we chose not to track open rates. Instead, we focused on increasing response rates, achieving an impressive 3.5-4% in the first month. This response rate has proven sustainable even as we scale out email outreach and implement retargeting campaigns every 3-4 months.

Currently, our collaboration has been thriving for half a year.

Key result: more then >50 MQL monthly.

LEAD GENERATION FOR WEB3 DEVELOPMENT STUDIO

WEB 3 DEVELOPMENT STUDIO

STATISTICS

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The CEO of the company reached out to us with a request to identify contacts within their target audience and establish outbound campaigns to promote the studio's services.

We meticulously sourced and compiled a database of contacts primarily consisting of C-level executives from four different sources.

To support out outreach efforts, we set up an infrastructure comprising 10 domains and 40 email accounts. We initiated a warming-up process and crafted tailored email sequences, ensuring that the Unique Selling Proposition (USP) and Call to Action (CTA) were effectively articulated.

The results have been impressive: we achieved an open rate exceeding 70%, a reply rate surpassing 4%, and generated over 20 leads within the first month of our email campaigns.

INTERNATIONAL OUTREACH TO INVESTORS AND INVESTMENT FUNDS FOR CROWDFUNDING PLATFORM

CROWDFUNDING PLATFORM

ПРИМЕРЫ ответов

The objective of this project was to broaden the network of partnership contacts and attract investors and investment funds for direct investment and collaborative opportunities.

To achieve this, we primarily utilised LinkedIn and CrunchBase as our key sources for building a robust database. After meticulously collecting and validating the data, we established the necessary technical infrastructure for outreach, which included purchasing domains, creating email accounts and warming them up.

We also conducted an in-depth analysis of the client's product, enabling us to craft personalised and segmented email sequences tailored to the target audience.

Within the first six weeks, we successfully generated approximately 20 leads, with one-third of those resulting in scheduled appointments. Given these promising results, a decision was made to scale the project further and continue our collaboration.

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LEAD GENERATION FOR INTERNATIONAL PAYMENT SERVICES

INTERNATIONAL PAYMENT

STATISTICS

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The founder of the service approached us with the objective of establishing a steady flow of leads while fully outsourcing their email outreach on a turnkey basis. Although the company had previously experimented with cold emailing and recognised its potential, they sought a more professional and systematic approach.

The service targets a broad audience — businesses in Russia engaged in foreign economic activities. To generate a substantial and reliable influx of leads while reaching a significant number of companies daily, we developed a comprehensive outreach infrastructure. Currently, the project sends over 1,500 messages every weekday.

Thanks to our meticulous preparation of infrastructure, effective warming-up strategies, and personalised email content, we have achieved an impressive open rate exceeding 70% and a response rate of over 3%, with approximately 40% of replies being positive.

The successful outcomes in the initial months of operation have ensured our partnership and paved the way for plans to scale our efforts in the near future.

Actual Key Result: 60+ MQLs monthly.

LEAD GENERATION FOR CRYPTOCURRENCY ACQUIRING

CRYPTOCURRENCY

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The objective of this project was to reach out to online stores to encourage registration on the platform.

This initiative presented unique challenges compared to our typical email outreach campaigns. Due to the project team's inability to allocate a dedicated Sales Development Representative or Pre-Sales Manager to handle leads, we needed to craft email sequences that included a direct Call To Action (CTA) for registration on the site.

To achieve this, we first focused on meticulously setting up and warming up the email accounts, configuring safe sending limits, and developing email chains that included registration links in the second phase of outreach.

In the initial phase of our email campaigns, we intentionally refrained from including links to ensure our messages landed in recipients' inboxes rather than their spam folders. In the follow-up email, we provided more detailed information along with the registration link. This strategy effectively warms up the recipient before presenting the outbound offer, minimising the risk of being marked as spam.

Additionally, we implemented a series of automated responses for leads who engaged with our emails.

The primary metric for this project is the click-through rate (CTR) to the site, as our goal is to drive registration rather than initiate dialogues or appointments.

The target audience of this project consisted of online stores, and we conducted segmentation and data collection and parsing based on several criteria, including geography, category, store size by revenue, and technology (platform).

Overall, we achieved approximately 8% conversions, with around 20% of those leads completing their registration and becoming active users.

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